Spald­ing Hard­ware — Strate­gic Mar­ket­ing Plan

Spald­ing is a pre­mier provider of archi­tec­tural hard­ware and secu­rity con­sul­ta­tion and sup­ply solu­tions in West­ern Canada. Their most recent projects include the new Alberta Children’s Hos­pi­tal, Banff Cen­tre Con­fer­ence Facil­ity, Bankers Hall, Edmon­ton City Hall and Mount Royal Col­lege. Spald­ing has recently opened a stu­dio in Cal­gary where design­ers, archi­tects and the end con­sumer have a one-stop loca­tion to pur­chase and receive advice on exclu­sive high-end fix­tures and cab­i­nets. I am excited to have guided Spald­ing through the mar­ket­ing plan­ning process, and pro­vided a com­pre­hen­sive action plan to help  achieve mar­ket­ing goals.

Spald­ing is cel­e­brat­ing their 60th anniver­sary this year, and I’m pleased to be assist­ing them in devel­op­ing a sales brochure that show­cases their five dif­fer­ent busi­ness divi­sions. I am also work­ing on an adver­tis­ing cam­paign to pro­mote their show stu­dios in Cal­gary and Edmon­ton, sched­uled for early 2013.