Currently viewing the tag: "social media"

Dollars Through the Non-Profit Door

By On August 22, 2011 · Leave a Comment

I saw an inter­est­ing ques­tion online today - “How do you keep non­profit dona­tions intact dur­ing this reces­sion using social media?” There’s no doubt that non­prof­its have been hit hard by the reces­sion, and with eco­nomic insta­bil­ity show­ing no signs of slow­ing down, the chal­lenges con­tinue to grow. Com­pe­ti­tion for donor dol­lars is fierce, yet the need […]

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A Necessary Catalyst for Small Businesses

By On August 10, 2011 · Leave a Comment

43% of small busi­nesses feel social media is not nec­es­sary to their busi­ness, accord­ing to a study released yes­ter­day in e-Marketer.  Interestingly, 50% of the respon­dents indi­cated that their num­ber one mar­ket­ing tool is word-of-mouth.

Inter­est­ing because social media is a cat­a­lyst for word-of-mouth  com­mu­ni­ca­tion!  Social media helps orga­ni­za­tions build rela­tion­ships with cus­tomers by enabling two-way […]

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